Information literacy marketing
Selling Information Literacy is the same as selling anything else; whether its a healthcare insurance policy or a plot of land on the moon. In order to sell IL you need the same marketing approach and principles as anyone in the commercial sector would if they were selling a product or service. You may have the most wonderful product in the world but, if nobody knows about it then chances are there will be very little demand; and that's where some fundamental marketing can be really useful. When selling any product you need to use the marketing ‘P’s:
The photo "Colours at the Mysore Market " was reproduced with kind permission from Nadine Incoll.
This page was compiled by the CSG Information Literacy Group, updated January 2008.